THE UNIVERSAL HIP HOP MUSEUM CELEBRATES THE LAUNCH OF
“THE [R]EVOLUTION OF HIP HOP” WITH EXCLUSIVE VIP PREVIEW
TEAMS UP MIT CENTER FOR ADVANCED VIRTUALITY AND MICROSOFT TO BRING EXHIBITION TO LIFE AT THE BRONX TERMINAL MARKET
GEARS UP FOR OFFICIAL GRAND OPENING ON
FRIDAY, DECEMBER 6!!
(New York, NY – Thursday, December 5) – This past Monday, The Universal Hip Hop Museum in collaboration with MIT Center for Advanced Virtuality and Microsoft celebrated the launch of the “[R]Evolution of Hip Hop Breakbeat Narratives,” an interactive experience housed at The Bronx Terminal Market. The exhibition will feature rotating installations inspired by each decade of music offering museum goers a sneak peak of the Universal Hip Hop Museum, which is slated to break ground in 2020 and opens in 2023.
Rocky Bucano, Executive Director of The Universal Hip Hop Museum, made the official announcement of the exhibition at Bronx Terminal Market’s annual “Winter Wonderland,” last month. “We are thrilled to partner with the generous team at Related Companies and Bronx Terminal Market to bring the Universal Hip Hop Museum to life at this marquee location.” Avi Kollenscher, Senior Vice President of Related Companies echoed these sentiments when he exclaimed, “The Universal Hip Hop Museum’s mission to celebrate and preserve the local and global history and future of Hip Hop music not only honors The Bronx and its role in the history of music but it helps to further establish the area as a thriving community.”
The launch kicked off with an exclusive VIP preview welcoming friends, family, legends, and key tastemakers. Hip hop legend Benzo, co-founder of The Source Magazine, Ed Young, and famed movie director Charlie Ahearn were only a few of the notable guests in attendance that evening while Grandwizzard Theodore spun tunes. Upon entering, attendees were greeted by a life size floor mural showing the roots of hip hop, literally! Artists Menace and Resa, painted a symbolic tree with different visual representations of the culture including graffiti, a boombox, The Furious Five, The Last Poets, and the infamous 1520 Sedgwick Avenue. Attendees were then met with a replica old school 4 train subway cart masked in graffiti and gringy enough to give visitors the nostalgic feeling of a true New York train ride uptown. Other highlights from the exhibit include classic wardrobe from the seventies donated by UHHM historian and contributor Jorge Fable Pabon, as well as imagery and testimonies from hip hop notables such as Afrika Bambaata and an ode to Kurtis Blow, celebrating forty years of hip hop. There is also a video in which Grandmaster Flash explains how he marked vinyl records with crayon in order to time the breaks correctly. But one of the exhibits major takeaways is The Elementals, the centerpiece installation named after the 5 elements of Hip Hop – MCing, DJing, Breakdancing, Graffiti Art, and Knowledge.
The Elementals installation uses artificial intelligence technologies, artists and computer scientists to create a layered, personalized virtual experience in which museum-goers are asked key questions — “What is your favorite hip hop song?” or “Which from this pair of lyrics do you like the most?” — and, based on those answers, are taken through a personalized narrative of hip hop history. The overall exhibition was curated by Paradise Gray, Pete Nice, SenYon Kelly, Joe Conzo and Bill Adler.
Guest speakers included none other than Rocky Bucano alongside Nana Ashhurst, Chairwoman of the Universal Hip Hop Museum, Ryan Gaspar, Director of Strategic Partnerships Microsoft and Dr. D. Fox Harrell, Professor of Digital Media and Artificial Intelligence and director of the MIT Center for Advanced Virtuality. “As an educational center, the Universal Hip Hop Museum has the power to connect people to broader social issues in the surrounding community,” Dr. Harrell exclaimed. “It is also a place for people to connect to Hip Hop’s heritage and legacy as an important culture of the African diaspora. Now, people internationally can have a stake in this great art.”
“The [R]Evolution of Hip Hop” officially opens on Friday, December 6 and will be free to the public! Family and community inclusive, the exhibition will allow local residents and tourists to New York City to get a sneak preview of the future Universal Hip Hop Museum. Tickets can be reserved HERE and press visits and interviews can be scheduled on a rolling basis (See media inquiries information below).
Visit https://www.uhhm.org/ or follow @uhhmuseum on all socials to stay up to date with the museum.
Check out photos from the exhibition HERE (Photo Credit: Soul Brother) –
- Kurtis Blow Installation
- The Roots of Hip Hop
- The Elementals Centerpiece Installation
- Attendees Experiencing The Elementals
- The 4 Train
- Subway riders on the 4 Train
- Classic wardrobe from the ‘70s
- Nana Ashhurst, Chairwoman of the Universal Hip Hop Museum
- Life size Spray paint
- Attendees tagging the 4 Train subway cart
- Exhibition Curator Paradise Gray
- Ryan Gasper, Director of Strategic Partnerships Microsoft
- Rocky Bucano, Nana Ashhurst, and Dr. D. Fox Harrell
- Ed Young & Mark Kornmann
- Senyon Kelly and Charlie Ahearn
- Hip hop Legend Benzo & Daughter
About The Universal Hip Hop Museum
Anchored in the birthplace of Hip Hop culture, the Universal Hip Hop Museum will break ground in the Bronx in 2020. Built as a space for audiences, artists, and technology to converge and create unparalleled educational and entertainment experiences, the museum is slated to open in Bronx Point in 2023. The UHHM will celebrate and preserve the history of local and global Hip Hop music and culture past, present and future.
About the MIT Center for Advanced Virtuality
The MIT Center for Advanced Virtuality pioneers innovative experiences using virtual reality, artificial intelligence, and other computing systems that may be used to construct imaginative experiences atop our physical world. The Center’s approach to engineering and creative practices pushes the expressive potential of these technologies to simulate social and cognitive phenomena, while intrinsically considering their social and cultural impacts. The Center supports both creative projects and research endeavors. Learn more at virtuality.mit.edu.
About the TunesMap Educational Foundation
Provided by the TunesMap Educational Foundation, TunesMap is a music visualization platform that has been deployed in the Breakbeat Narratives. The TunesMap Educational Foundation broadens TunesMap’s robust cultural network to satisfy curious minds beyond the home. (https://www.tunesmap.com/tef)
Microsoft (Nasdaq “MSFT” @microsoft) enables digital transformation for the era of an intelligent cloud and an intelligent edge. Its mission is to empower every person and every organization on the planet to achieve more.
About Bronx Terminal Market
Bronx Terminal Market is committed to the well-being of the local community, providing resources and programming to the greater Bronx area, and proudly serving as a dynamic shopping destination, including Applebee’s, The Home Depot, Target, BJ’s Wholesale Club, Best Buy, Burlington, Bed Bath & Beyond, Mariscos Centro, Marshalls, Michaels, Sprint, and more. Bronx Terminal Market is located at 610 Exterior Street, Bronx NY 10451 and is accessible by public transportation on the Bx13 bus service, the 4,5,1, and 3 trains from 149 th Street and Grand Concourse, B and D trains at 161 st Street, or Exit 4 and 5 off the Major Deegan Expressway.