OCTOBER 5TH, 2017 – New York, NY – Today, lyrical heavy-weight and mastermind producer, Big K.R.I.T., releases a new visual installation titled “Keep The Devil Off [Take 1].” The Alex Nazari directed visual reveals a static and very stoic silhouette clip of Big K.R.I.T. chanting a message of positivity, sanctity and perseverance – “keeping the devil off!”
“Keep The Devil Off [Take 1]” comes fresh off the heels of two back-to back content releases from Big K.R.I.T. – both “Confetti”and the visual trailer, “Big K.R.I.T.” “Confetti,” produced by Camper, alludes to the topic of false pretenses around success while highlighting BIG K.R.I.T.’s introspective opinion on those people and situations that seemingly “fall short” from what it truly means to win.
The self-titled extended “Big K.R.I.T.” trailer offers a brief snippet of unreleased new music. Directed by Motion Family, the trailer opens up with K.R.I.T. in the middle of the woods committing a murder. While removing the dead body from the home, a self-purging narrative continues to build with glimpses into what may seem like the burial of one’s former self.