RED BULL RECORDS UPS THE ANTE ON
NIKKI COX APPOINTED AS
CHIEF MARKETING OFFICER
STORME WHITBY-GRUBB APPOINTED AS CHIEF CREATIVE OFFICER
FRIDAY, APRIL 23RD – LOS ANGELES, CA – Red Bull Records has announced the appointment of two new members to its leadership team. Nikki Cox will serve as the label’s Chief Marketing Officer, leading the organization’s efforts across marketing, digital, publicity, and streaming. With two decades of experience in music and entertainment, Cox formerly served as Vice President of both Global Commercial Marketing and International Marketing at Capitol Records. She also served as Head of Promotions & Publicity at EMI Music Australia before relocating to Los Angeles in 2014.
Storme Whitby-Grubb will serve as Chief Creative Officer, overseeing all creative activations, content, and special projects. With a career spanning twenty years in artist management and creative production, Whitby-Grubb has developed creative campaigns and concepts for clients, including Interscope Records, Atlantic Records, Capitol Records, and various artists. An alum of The British Council’s Creative Entrepreneur program, Whitby-Grubb previously was the founder and managing director of a London/Los Angeles-based live production company, management company, and most recently, Los Angeles-based creative agency Imagu Creative.
“After two decades in the industry, I’m energized by the opportunity to join an independent company with the agility and entrepreneurial spirit of Red Bull Records,” says Cox. “I’m excited to help empower our staff to achieve their dreams and our artists to achieve their vision. This is truly an artist-centric company where the possibilities are endless, and the future is bright. Thank you to Greg Hammer and Red Bull Records for giving me this opportunity.”
“I’ve been extremely fortunate to work with incredible talent and labels as an artist manager and business owner over the past twenty years but had always avoided going in-house at a traditional label. As an independent, artist-first record label that embraces the non-traditional, joining Red Bull Records was the dream opportunity as a creative entrepreneur,” says Whitby-Grubb. “I hope my experience working with artists will excite both our existing roster and future signings as we build an in-house creative department dedicated to elevating our artists’ vision, innovation, and entrepreneurial voices.”
Cox and Whitby-Grubb join Red Bull Records’ leadership team and will oversee the Marketing and Creative departments, respectively, and will report to Managing Director Greg Hammer. Rounding out the leadership team include:
- Kenny “Tick” Salcido (Senior Vice President / Head of A&R) – Salcido has been responsible for leading A&R efforts and building a talented artist roster for a number of years. Working across a number of genres, Salcido began his career working at the Beastie Boys’ label imprint Grand Royal Records, later joining Warner Records, where he signed multi-platinum artist Wiz Khalifa, as well as 3x Grammy Award-winning nominated artist, producer, and multi-instrumentalist, Terrace Martin.
- Kamruz Mohager (Controller, Finance) – Initially starting his career at CAA, Mohager served as a Staff Accountant at Live Nation and The Jim Henson Company before becoming a Financial Controller at Mark Cuban’s Wagner-Cuban Group. A certified public accountant since 2014, before joining Red Bull Records, he most recently served as a US Financial Controller at YMU Management.
- Peter Torres (Vice President, Operations) – An industry veteran with a career that spans twenty-five years, Torres has held senior-level roles in A&R, label operations, and management of various producers, artists, and songwriters. Most recently, Torres served as the General Manager of Mind of a Genius Records, where he was responsible for overseeing the label’s global business affairs.
“We’re excited to bring Nikki and Storme’s depth of experience to our team at Red Bull Records. These are two incredible executives who bring a wealth of knowledge and a wide array of skills to their respective roles and will help to develop and guide the careers of our diverse roster,” says Hammer. “With Nikki and Storme joining our leadership team alongside Kenny ‘Tick’ Salcido, Kamruz Mohager, Peter Torres, and myself, we will be able to offer cutting-edge artists more tools and resources than ever before.”
As Red Bull Records’ executive suite continues to grow, this year also sees the label expanding its ever-growing and diverse roster. With a number of exciting new signings and activations to be announced, this year sees the release of several new projects from rising hip-hop artist Blxst, gold-certified rock band Beartooth, alt-pop quartet The Aces, indie singer-songwriters Gavin Haley and sad alex, rapper pineappleCITI, and more.