(left to right) Jonathan Strauss, Founder and CEO, Create Music Group (CMG); Sam Casucci, Partner and SVP of Digital Strategy at CMG; Spiff Tv, Founder First Order Music/Spiff Tv; Wayne Hampton, Co-Founder and Chief Business Development Officer, Create Music Group. Photo courtesy of Create Music Group
(LOS ANGELES, CA November 21, 2019) Create Music Group, one of the fastest growing music technology companies in the world, announced today that they have signed First Order Music to a global distribution deal. Based in South Florida, First Order Music is led by music industry veteran Spiff Tv, who is known for his work uniting the worlds of Hip Hop and Reggaeton, working with such acclaimed artists as Rick Ross, J Balvin, Meek Mills, DJ Khaled, Yandel, Daddy Yankee and others. He is perhaps best known as an early supporter of Puerto Rican star Anuel AA, who he continues to advise on his career.
The first release under the new deal was “LHNA” by Robgz featuring Anuel AA which was released earlier this summer, has more than 46 Million views on YouTube, and is already a Gold single, well on its way to Platinum. Robgz’s EP is set for release in the coming months. Additionally, a project by Puerto Rican rapper Papi Sousa is on deck for release this year.
“Nobody is more adept at navigating the creative worlds of Reggaeton and Hip Hop as Spiff,” said Wayne Hampton, Co-founder and Chief Business Development Officer at Create Music Group. “He has the respect of some of the biggest artists in both genres, he is adept at identifying emerging artists and new trends, and he has single handedly put together some of the most successful tracks that bridge the Latin and hip-hop worlds. We’re thrilled to have his First Order Music label here at Create Music Group.”
Sam Casucci, Partner and SVP of Digital Strategy at Create added, “We are already seeing amazing performance with our first collaboration with First Order and are looking forward to helping Spiff build a powerhouse label over the coming years.”
Spiff Tv commented: “Create Music Group is changing the game in music. They have the technology platforms and the teams behind them to maximize every single stream no matter what platform it happens on, something I’m already seeing on our first release. First Order Music artists will be in good hands with Create.”